Fact Sheet: tell us what is true about you

What it is

Your fact sheet is a short list of things that are true about your business, each paired with the wrong answers we should watch for. It is the reference Answer Accuracy measures against, which is what turns “the AI got us wrong” from an impression into a measurement.

When to use it

Set it up once, early. Add a fact any time you notice an AI assistant stating something incorrect about you — the wrong founding year, the wrong category, a service you do not offer, a location you left years ago.

Step by step

1. 1Open Fact Sheet from the sidebar, under Action Queue.
2. 2Name the fact in your own words, for example “founding year”.
3. 3Enter the correct value, plus any other acceptable phrasings (comma separated) so a right answer worded differently is not counted as a contradiction.
4. 4Enter the wrong values to watch for, comma separated. This field is required.
5. 5Add the fact. It applies from your next measured run onward — we never backfill it onto earlier runs.
6. 6Retire a fact when it stops being true. Retiring stops future evaluation and keeps the record.

What you will see

Your active facts, each showing the correct value, its accepted phrasings, and the wrong values being watched. Once a measured run has sampled the engines, the Answer Accuracy side of the two-sided AI panel on Analyze stops reading “not yet measured” and starts reporting contradictions, each with the engine’s own quote as evidence.