The terminology, explained without the sales pitch
SEO, GEO, AEO, AIO, SXO. What each one actually measures, where they diverge, and what changed with AI-generated answers.
We measured 2,592 AI answers: which engines cite anyone at all
Perplexity has never once answered without citing a source. ChatGPT declines to cite anyone about one time in twenty. Both numbers come from our own runs, and here is the method.
What AI visibility means, and why it is a different number than a ranking
A rank position tells you where a list puts you. AI visibility tells you whether an AI system, asked a real question, would say your name back.
Is SEO dead? What actually changed, in three parts
SEO did not die. The list of things a person can do after typing a query got longer, and one of the new items skips your site entirely.
GEO vs SEO vs AEO: the shared foundation and the part that does not transfer
Most of the work is identical across all three. The part that is not is the part that decides whether you show up at all.
A practitioner's guide to AIO, GEO, AEO, and SXO
Four checklists, not four strategies. What to actually do for each one, in the order that pays fastest.
SEO vs GEO vs AEO vs AIO: what each acronym actually measures
Four labels, three real targets, and one job underneath all of them: getting your site into the answer a person actually reads.